Search Engine Optimization (SEO) is the art of optimizing a website according to the current algorithm of a search engine. RankRover specializes in optimizing websites so they achieve top 10 rankings in every major search engine.

On-Site anchor text is an important factor in search engine optimization. Anchor text is the text you can read within a link. For example, every link on the RankRover website follows a strict anchor text rule. Each link is a keyword which makes this site more relevant than a website without anchor text rich webpages.

Outgoing links are also an important factor for many reasons. One of them is that the anchor text must match the webpage being linked to. One thing you never want to do is link to Free For All (FFA) Pages and link farms. This type of linking can get your website banned in the major search engines. Incoming links from FFA pages will not get your website banned but they do not have a large effect on your link popularity as search engines can usually detect an FFA page.

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