Archive for 'Black Hat'

Black hat google adsense marketing

admin
August 17th, 2007.

Throughout the years, google adsense has been closing loopholes for publishers who are in it to make a profit. Some of the loopholes were downright ugly and evil.

For example:

Google Adsense does not allow software developers to embed adsense code in their software. The reasons for this should be completely obvious. Some users of the software may click the ads in the program to support the developer. Aside from that, most software programs are limited in screen space. To allow a developer to embed code would be asking for trouble. They would have to place it in spots close to program functions or the content contained within the program. On top of that, how can google truly provide relevant ads contained in a software program. Google bases their relevance on the title tags, and page content on a website. However, I am sure there is a way for them to index content contained in an internet accessible software program.

There are programs like Google Clique which that famous developer tried to use to “negotiate” money out of Google. The program was an ad clicker. How it works is it threw random hits at a website using an IP tunneling method. It made Google believe each hit came from a unique IP address. Pair that with it’s ability to show unique hits and a good mix of clicks to make google believe that it was in fact real traffic and not a clicker. Most clickers would just click away and make Google suspicious. This one gave a good ratio which looks like valid traffic compared to clicks on the ads. Google ended up dropping charges against the developer because they would have been forced to release “secrets” to the public that would give SEO experts everywhere something to talk about. I personally know Google’s algo anyways so it doesn’t matter to me.

They have a thing against placing code near important parts of the website because when a visitor may want to click HOME they may accidently click on an ad instead. So they have rules explaining how far an ad must be away from the content and navigation on a website. (Yes, we follow these rules 100%).

After go9500i started giving to The Red Cross, we aparently created an uproar at the google adsense blog where advertisers started asking if that was ok. They believed that people would try to “support” the red cross cause by clicking out ads. (That didn’t happen”). Because of the nature of that mission some people actually avoided our ads like the plague!

The point to this post is to follow Google rules.

No Comments